Make something great.
Make sure the world sees it.
MMF Sports & Creatives works to help emerging African creators develop their craft, understand the business behind their ideas and pursue opportunities to reach wider audiences.
- Music
- Film
- Fashion
- Art
- Digital Content
Create. Develop. Own.
Creative talent deserves the opportunity to grow, build an audience and understand the value of the work it produces.
Development
Strengthening creative skills, ideas and professional readiness across different artistic disciplines.
Ownership
Understanding intellectual property, copyright, distribution and the business decisions that affect creative work.
Connections
Building relationships with experienced creative professionals, industry participants and potential commercial partners.
Great creative work deserves a future. Understanding its value is part of building that future.
Creating is the beginning. Ownership matters.
Jimmy brings more than three decades of experience across entertainment, music, film, animation and digital media. Mentored by legendary entertainment executive Clarence Avant, he developed a career connecting creativity with business.
At MMFSC, he brings that perspective to the next generation of creators, with an emphasis on understanding ownership, intellectual property, technology, distribution and the commercial value of original work.
Creators should understand the value of what they create.
Your ideas deserve to go further.
Are you an emerging creator, or an organization interested in developing creative opportunities with MMFSC? We'd welcome an introduction.